Song title: Another Day
Date of release: December 2012
Genre: Dubstep
The visuals amplify the lyrics throughout the video. As throughout the video it is reinforced that 'tomorrow is another day' and things get better, this is shown by use of visuals of waking up to the alarm clock each morning and from then on daily events get better for the main teenage character.
There is also a relationship between the music and the visuals. Throughout the entire video the clips are edited together effectively to cut to the beat. Editing is used again to change the pace of the video to fit to the music. For example just before the 'drop' at around 0:45 seconds in, the music becomes slower in pace and the clips are in slow motion. Then at the 'drop' at around 1:00 seconds in as well as shortly after, the clips are shorter and edited together much quicker.
The artists are only introduced into the visuals towards the end. They are performing live with the main character of the video, this allows fans to believe they are approachable and they're able to relate.
Voyeurism is included within the video. The main character's female teacher is used in this way. She is dressed provocatively with a short skirt and a low cut top, which is emphasised with wind blowing in her hair and camera work. Also at 2:42 editing is used to make the shot appear like it's seen from a security camera.
There isn't any use of intertextuality in this music video.
A mixture of performance and narrative is used however the majority of the video is narrative. Throughout the whole of the video the story of a bullied teenage boy progressively becoming 'cooler' each day is told. Where as performance from the artists is only introduced towards the end, in which the main character is still involved and the narrative continues.
No comments:
Post a Comment