Psychographics: A more sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers. For example attitudes, values, emotional responses and ideological beliefs (Qualitative)
Research: Audience research
Demographics: Measurable characteristics of media consumers. For example age, gender, race, education and income level (Quantitive)
Psychographics: A more sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers. For example attitudes, values, emotional responses and ideological beliefs (Qualitative)
Psychographics: A more sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers. For example attitudes, values, emotional responses and ideological beliefs (Qualitative)
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